Explanation of previous post

Some of my regular readers may be wondering why I took a break from my regularly scheduled programming to discuss how Reebok hates children.

The source of the image is CrossFit Apex. Apparently one of their trainers thought it was a cool thing to do and then crossfit.com, the owner of the brand name, posted a link to it, presumably because they thought it was cool. I don't think it's cool. CrossFit.com has recently entered into a partnership with Reebok (note the banner) and I don't think Reebok thinks it's cool. So I encourage people to write to Reebok (corporate@reebok.com) and let them know what they're supporting. Legitimate lulz involved.

CrossFit.com is, of course, a bit of a joke to thinking people because of their pompous rhetoric¹, general douchebaggery, cult-like followers, and inevitable results (injuries, burnout, subpar performance). Take, for instance, an amusing take-down of their pompous claims that "We got the science" and it will "dwarf anything ever conceived of in Framingham or Harvard Nurses". LOLWHAT.

Anyway, so I posted that for my own personal amusement. Perhaps it will ruin somebody's day. But it will make so many other people's days so much better because a reckless and dangerous corporation may lose some marketing dollars or be recognized as the purveyors of batty insanity that they are.

NOTE: CrossFit.com originally had a link to the guy's website on that page. They also said that they don't "unpublish", so they would keep the picture up. However, they've taken down the link, which is why I provided a link to http://www.crossfitapex.com.

1: This does not need a footnote, really, but here's a canonical quote demonstrating their self-delusion: "We can take you from a 200-pound max deadlift to a 500-750 pound max deadlift in two years while only pulling max singles four or five times a year." No, they can't.

EDIT: This is rather amusing, more amusing if you're familiar with the dysfunctional circus that is CrossFit (which I barely am, mostly out of a mild curiosity toward them not unlike my mild curiosity about anti-vaccine advocates, Mercola followers, 9/11 Truthers, etc): http://www.forgingelitesarcasm.com/2011/08/babies-need-to-harden-the-fuck-up-2.html